Health Net Lifestyle Festival
Amgen Tour of California
Health Net Lifestyle FestivalFebruary 17-24, 2008
The Health Net Lifestyle Festival, which is located near the finish line at each Finishing City, is the place to be for all cycling enthusiasts. There is no better place to experience the spectacle of race day than at the Health Net Lifestyle Festival. The festival will feature a health & fitness expo, cancer awareness education, cycling gear, family activities, bike safety, food, entertainment and more! There will be plenty to see and do for everyone in your family! For more information on how you can get involved in the Health Net Lifestyle Festival, please see below.
For the second year in a row AEG has secured the Damon Castillo Band to perform on the “Main Stage” at the Amgen Tour of California Health Net Lifestyle Festival. Beginning on February 17th at Stanford University in Palo Alto, the California-based, five-piece band will play at each of the tour’s eight progressive stops on the 650-mile course terminating in Pasadena.
Make Plans Today!
Health Net Lifestyle Festivals are scheduled for the following race finish cities:Click here for a full map listing
| Sunday, February 17 | Palo Alto-Stanford University (Prologue Start/Finish) Hours : 11:30am to 4:30pm |
| Monday, February 18 | Santa Rosa (Stage 1 Finish) Hours : 11:30am to 4:30pm |
| Tuesday, February 19 | Sacramento (Stage 2 Finish) Hours : 12pm to 4pm |
| Wednesday, February 20 | San José (Stage 3 Finish) Hours : 12pm to 4pm |
| Thursday, February 21 | San Luis Obispo (Stage 4 Finish) Hours : 1pm to 5pm |
| Friday, February 22 | Solvang (Stage 5 Time Trial) Hours : 10:30am to 4:pm |
| Saturday, February 23 | Santa Clarita (Stage 6 Finish) Hours : 12:30pm to 4:30pm |
| Sunday, February 24 | Pasadena (Stage 7) Hours : 12:30pm to 4:30pm |
Looking for more information?
It's simple.Click here and join our email peloton for Amgen Tour of California event updates leading up to the big race week. And be sure to bookmark this site and visit us often! Marketing Opportunities
The Health Net Lifestyle Festival located at the finish line of each race stage is the focal gathering point for the record Amgen Tour of California crowds. The Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction with the general public.Your brand can engage over 800,000 visitors over the course of just 8 days with interactive opportunities strategically placed on the festival grounds.
A Health Net Lifestyle Festival partnership includes:
- 100 to 2,500 square feet of interactive space
- Color Advertisement in the official program
- Logo recognition and active link on web site
- Email blast to all registered cycling fans
- On stage promotional opportunities during festival
- On site sponsor board recognition
- VIP Hospitality passes
To customize a package for your brand in the Health Net Lifestyle Festival, please contact Brian Watson at (213) 742-7388 or bwatson@aegworldwide.com.
