Jan 23, 2014
DESIGN THE 2014 AMGEN TOUR OF CALIFORNIA BREAKAWAY FROM CANCER® MOST COURAGEOUS RIDER JERSEY AND WIN A TRIP TO THE NINTH EDITION OF AMERICA'S LARGEST CYCLING RACE
Race Organizers Announce Fan Competition to Create Original Artwork for Jersey Design
LOS ANGELES (January 23, 2014) – Fans, artists and cyclists of all ages are being recruited by AEG, the presenter of the Amgen Tour of California, America's largest cycling race, to create and submit original artwork for the 2014 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. Since 2009, this special and traditional jersey is awarded daily to the professional cyclist who best exemplifies the character of those engaged in the fight against cancer – courage, sacrifice, inspiration, determination and perseverance.
For the ninth consecutive year, an elite international field of professional cyclists will compete for the Amgen Breakaway from Cancer® Most Courageous Rider Jersey during the Amgen Tour of California taking place May 11-18, 2014. This includes nine recently announced Pro Tour teams, who will compete in the Tour de France-style stage race.
"The Breakaway from Cancer® initiative is an example of one of the ways Amgen is leading the race to dramatically improve people's lives," said Bob Azelby, vice president and general manager, Amgen Oncology. "Amgen is passionate about serving patients and increasing awareness of important resources for those impacted by cancer. Our sponsorship of the Amgen Tour of California allows us to reach into the community and connect with survivors and their loved ones through programs such as this Most Courageous Rider Jersey contest. We look forward to seeing the creative designs."
From now until March 2, 2014, original artwork submissions will be accepted online at http://woobox.com/mh6edn. The artwork, as determined by the official panel of judges, will be used as the design of the 2014 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. Official jersey supplier Champion System will produce this specially created jersey. One grand prize package will be awarded to the person who designs the winning artwork. The prize package includes a trip for the winner and one guest to one stage of the 2014 Amgen Tour of California, including roundtrip airfare, hotel accommodations, VIP Hospitality Passes to the respective stage of the race, an Amgen Tour of California merchandise package, and the opportunity to meet the Most Courageous Rider winner of the stage following the awards ceremony.
The winning submission will be determined by the following criteria: creativity (50 percent), use of colors and elements (25 percent), and choice of theme (25 percent). A panel of judges will review all eligible entries. Official contest rules can be found athttp://woobox.com/offers/rules/mh6edn.
"As a company we are honored to be a part of this inspiring and supportive cause, Breakaway from Cancer®. Watching the rider pull on this jersey is always such a thrill as they are part of something so much bigger than just a bike race. That is what makes this race so special. The tie in to the cycling community with the design contest was a huge hit and we expect to see some amazing entries," said Scott Kaylin, Co-Founder, Champion System.
Winners of the Amgen Breakaway from Cancer® Most Courageous Rider Jersey during the 2013 race included James Stemper (USA), 5-Hour ENERGY presented by Kenda Racing Team; Sylvain Chavanel (FRA), Omega Pharma-Quick-Step Cycling Team; Chad Beyer (USA), Champion System Pro Cycling; Nathan Brown (USA), Bontrager Cycling Team; Jens Voigt (GER), Trek Factory Racing ; Michael Rogers (AUS), Team Saxo-Tinkoff; Lieuwe Westra (NED), Vacansoleil-DCM Pro Cycling Team; and Jason McCartney (USA), BISSELL Pro Cycling Team.
About the Amgen Tour of California
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. More information is available at www.amgentourofcalifornia.com.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be the world's largest independent biotechnology company, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.
About Breakaway from Cancer®
Amgen is leading the race to dramatically improve people's lives through its national initiative, Breakaway from Cancer®. Founded in 2005 by Amgen, Breakaway from Cancer® aims to increase awareness of important resources available to people affected by cancer – from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us on www.twitter.com/breakawaycancer.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, StubHub Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
Breakaway from Cancer
Alison Colarossi, 916-600-2743, firstname.lastname@example.org
Amgen Tour of California
Eileen Tanner, 213-438-8888, email@example.com