Apr 23, 2013
Custom Jerseys from Champion System Will Carry Leader Names for Each Stage, Including Amgen Breakaway from Cancer® Most Courageous Rider Jersey Designed by Northern California Resident
LOS ANGELES (April 23, 2013) – The leader jersey lineup for the upcoming 2013 Amgen Tour of California professional road cycling race has been unveiled by race operator AEG.
A long-standing tradition in professional cycling, special race jerseys will be awarded daily to overall race leaders in several categories. New to the race this year, each award jersey from Champion System, the official jersey partner of the 2013 Amgen Tour of California, will carry the last name of the cyclist wearing it during competition – believed to be a first for any professional cycling race.
Earlier this month, Martinez, Calif. resident Matt Orendorff won AEG's design contest for the 2013 Amgen Breakaway from Cancer® Most Courageous Rider Jersey, chosen from a pool of submissions and determined by a panel of judges. Orendorff's winning design, which will be featured in the race, prominently features the Breakaway from Cancer logo and a clean, sharp race-inspired design. His prize package includes a trip for him and one guest to one stage of the 2013 Amgen Tour of California, including round trip airfare, hotel accommodations, VIP Hospitality passes, a race merchandise package, and the opportunity to meet the Most Courageous Rider winner of the stage following the awards ceremony.
"Leader jerseys are one of the great traditions of cycling," said Kristin Bachochin, executive director of the race and senior vice president of AEG Sports. "In the past seven editions of the Amgen Tour of California, we've seen some epic performances from the cyclists who have been awarded these top honors. I look forward to seeing how this year's competition unfolds."
"We wanted to create something for the Amgen Tour of California that brought our philosophy of customer unique branding to these leader jerseys. Each leader of each category will be wearing their personal branded jersey with their name on it, sporting a unique piece of this year's race history," said Scott Kaylin, president of Champion System.
The 2013 Amgen Tour of California, which will cover nearly 750 miles of scenic California roadways, highways and coastlines from May 12 – 19, will feature the world's elite cyclists vying for these six leader jerseys:
For fans who covet race-day looks, official Amgen Tour of California leader jerseys and a limited edition race jersey are available exclusively at www.amgentourofcaliforniastore.com. About the Amgen Tour of California
The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course from May 12-19, 2013. For more information about the men's and women's races, please visit www.amgentourofcalifornia.com.
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AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today atwww.aegworldwide.com.
Eileen Tanner, GolinHarris