Apr 2, 2013
Northern Californian Matt Orendorff Creates 2013 Amgen Breakaway from Cancer® Most Courageous Rider Jersey
LOS ANGELES (April 2, 2013) – Martinez, California resident Matt Orendoff has been selected as the winning designer of the 2013 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. It was announced by Kristin Bachochin, Race Director of the 2013 Amgen Tour of California professional road cycling race and Vice President of AEG Sports, presenters of the annual international cycling event. This special and traditional jersey is awarded after each of the race's eight stages to the professional cyclist who best exemplifies the character of those engaged in the fight against cancer – courage, sacrifice, inspiration, determination, and perseverance.
Earlier this year, AEG sponsored a design contest for the 2013 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. Orendorff's artwork prominently features the Breakaway from Cancer logo and a clean, sharp race-inspired design. It was chosen from a pool of submissions and determined by the following criteria: creativity (50 percent), use of colors and elements (25 percent), and choice of theme (25 percent). Official jersey supplier Champion System will produce this specially designed jersey, and CREATE.IT, a crowdsourced talent discovery platform, is the online promotional partner that hosted the contest. A Chico State graduate with a bachelor's degree in English, Orendorff began his career in publishing before transitioning into print and graphic design. He works mainly on bicycling-related jobs for local bike shops and racing clubs. "As a lifelong cyclist, aspiring designer, and the son of a cancer survivor, I am very proud and excited that my design was chosen as the winner of the Breakaway from Cancer Most Courageous jersey contest," said Orendorff. "I hope that the professionals who wear it, the fans along the race route and anyone whose life has been touched by cancer are all inspired by my design to race harder, cheer louder and find the courage to beat cancer."
The prize package includes a trip for Orendorff and one guest to one stage of the 2013 Amgen Tour of California, including round trip airfare, hotel accommodations, VIP Hospitality passes to the respective stage of the race, an Amgen Tour of California merchandise package, and the opportunity to meet the Most Courageous Rider winner of the stage following the awards ceremony. "Amgen's goal with Breakaway from Cancer is to raise awareness of the resources available for those touched by cancer – from prevention through survivorship," said Bob Azelby, vice president and general manager, Amgen Oncology. "Amgen is committed to helping those with cancer, and the Most Courageous Rider Jersey contest is another way to reach into the community and connect with those impacted by the disease. Matt created a relevant and interesting design and we look forward to seeing which cyclists earn the jersey during the race this May."
The 2013 Amgen Tour of California is set to cover approximately 750 miles from southern to northern California May 12 – 19, and will feature United Cycling International (UCI) Pro, Pro Continental and Continental squads. The 16 world-class teams chosen to participate in the eighth annual race will include Olympic medalists, Tour de France competitors and the reigning world champion. Fans can purchase the Amgen Breakaway from Cancer Most Courageous Rider jersey exclusively at http://amgentourofcaliforniastore.com/.
About the Amgen Tour of California
The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course from May 12-19, 2013.
Amgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit http://www.amgen.com. Follow us on www.twitter.com/amgen.
About Breakaway from Cancer®
Founded in 2005 by Amgen, Breakaway from Cancer® is a national initiative to increase awareness of important resources available to people affected by cancer – from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us on www.twitter.com/breakawaycancer.
About Champion System
Champion System, a worldwide leader in custom technical apparel, was founded in 2005 and has quickly earned the reputation as a company offering the finest quality handmade garments for a wide range of sports and activities. Strong customer relationships and close collaboration with the world's top athletes has been the key to Champion System's success. Our distinctive and stylish garments are worn by Olympians, National and World Champions, and recreational athletes of all levels. Our goal is to allow the customer to be their own brand and we are known far and wide for our solid commitment to pioneering innovative, race-proven garments that can be customized with virtually any design. Along the way we have revolutionized sublimation printing, redefined garment construction and simplified the custom ordering process. With offices in 20 countries Champion System continues to set the standard in the custom apparel industry.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today atwww.aegworldwide.com.
www.CREATE.IT is a talent identification platform
To brands, CREATE.IT is an earned media engine for discovering influencers
To talent, CREATE.IT is a place to express creativity & develop influence
Breakaway from Cancer
Alison Colarossi, 916-600-2743, email@example.com
Amgen Tour of California
Steven Bram, 213-438-8818, firstname.lastname@example.org