AMGEN TOUR OF CALIFORNIA WILL KICK OFF 10TH ANNIVERSARY RACE YEAR WITH COMMEMORATIVE VIDEOS, SWEEPSTAKES ON 10TH OF EVERY MONTH

Sep 10, 2014

SRAM, Ride 2 Recovery Announce Expanded Partnerships for 10th Edition of Amgen Tour of California

LOS ANGELES, CALIF. (Sept. 10, 2014) – While the peloton won’t begin the 2015 Amgen Tour of California for nearly eight months, preparation for the milestone 10th anniversary of America’s greatest cycling race is already in full swing.  The eight-day stage race is scheduled for May 10-17, 2015.

Today during Interbike, the largest bicycle industry trade show in North America, race organizers AEG announced a variety of thematic elements, promotions and other surprises scheduled for the race’s 10th anniversary edition.  Among the special promotions already being produced are commemorative videos featuring the race’s ’10 Most Memorable Moments’ and a sweepstakes series leading up to the first day of racing in the golden state. In celebration of a decade of historic cycling competition, a special 10th anniversary Amgen Tour of California logo was also unveiled at the show.

To celebrate and pay tribute to the 10th edition of the Amgen Tour of California, fans will be able to view soon-to-be-released specially created videos on the 10th of each month leading into the race that highlight ten historic Amgen Tour of California “moments.” Along with these highlights from past races, videos are also being produced for a series titled “My First Bike,” in which current and legendary cyclists, fans and other notable figures reflect on their first experiences on a bicycle.

The Amgen Tour of California will kick off the 10th Anniversary Sweepstakes Series, which begins September 10 and runs through June 2015. During this time, fans will have the opportunity to win a variety of cycling memorabilia and gear on the 10th date of every month, starting with a SRAM Groupset. Beginning on September 10, fans can enter the sweepstakes through Amgen Tour of California’s official Facebook page: facebook.com/AmgenTourofCalifornia. To learn more, visit www.amgentourofcalifornia.com/sweepstakesseries.

“We are thrilled to be celebrating the 10th anniversary of the Amgen Tour of California as we eagerly count the days until the race begins in May,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports. “As the race continues to grow in size, stature and significance every year, the cyclists, our partners and the fans have inspired us to create a phenomenal 10th anniversary race that is sure to be one to remember for years to come.”

SRAM ANNOUNCES EXPANDED MULTI-YEAR PARTNERSHIP
During Interbike, AEG also announced that SRAM, the global leader in bicycle component innovation, is extending and expanding its partnership beginning with the upcoming 2015 edition of the Amgen Tour of California. Long specialists in servicing the men’s peloton with first class pro neutral race support, SRAM will once again be the presenting sponsor of the multi-day women’s professional race to be held during the 2015 Amgen Tour of California.

“We built SRAM around our belief in the power of bicycles to improve our lives and the lives of others, as well as a determination to build great products and rider experiences,” said Stan Day, president of SRAM. “Our partnership with the world class event and infrastructure that is the Amgen Tour of California, inclusive of AEG, Medalist, the tireless staff and volunteers, the women’s and men’s peloton and, of course, the fans that make this race special, is a true manifestation of that mission. The SRAM team is grateful and proud to have played a small part of the first ten years and we look forward to the next ten.”

AMGEN TOUR OF CALIFORNIA EXTENDS PARTNERSHIP WITH RIDE 2 RECOVERY
Also announced today during Interbike, Ride 2 Recovery, the California-based organization created to benefit mental and physical rehabilitation programs for our country’s wounded veterans and healing heroes that feature cycling as the core activity, will once again partner with AEG and the Amgen Tour of California to produce “Amgen Tour of California Honor Ride Gold Series” events in California as part of their 2015 schedule. In 2014, Honor Rides were held in Sacramento, San Jose and Thousand Oaks in conjunction with the Amgen Tour of California.

“We are excited to continue our partnership with the Amgen Tour of California, particularly as they celebrate their 10 year anniversary,” said John Wordin, founder and CEO of Ride 2 Recovery. “We plan to host Honor Ride Gold Series events in key cities across the country including specially selected Amgen Tour of California host cities to increase awareness of the benefits that cycling brings to our nation's healing heroes.”

“We value our partners and are thrilled to continue and expand our relationships with SRAM and Ride 2 Recovery,” said Kristin Bachochin, executive director of the Amgen Tour of California and senior vice president of AEG Sports. “It is partnerships like these that are vital in helping to deliver an experience that fans and athletes can look forward to year after year.”

Additional race information, including host cities, participating teams and other partner-ships will be announced in the coming weeks.

Since its inception, the Amgen Tour of California has been regarded as one of the most anticipated cycling events of the year, attracting the likes of Olympic medalists, World Champions and top Tour de France competitors. For more information, please visit www.amgentourofcalifornia.com.

About the Amgen Tour of California
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. More information is available at www.amgentourofcalifornia.com.

Interested in becoming a part of the race? Visit www.amgentourofcalifornia.com/sponsorship for details.

About Amgen
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high-unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be the world's largest independent biotechnology company, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, StubHub Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE, Best Buy Theater Times Square and London’s The O2; sports franchises including the Stanley Cup Champion Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production while AEG Facilities operates or consults with an international network of more than 100 elite venues. For more information, visit AEG today at www.aegworldwide.com.

About Ride 2 Recovery
Ride 2 Recovery, a 501(c) 3, helps injured veterans improve their health and wellness through individual and group cycling programs at military bases, as well as on seven long-distance challenge events staged each year. Cycling has proven to be a catalyst in the recovery process by providing a new physical challenge while concurrently helping to cope with the mental challenges. Ride 2 Recovery major sponsors include UnitedHealthcare, Heritage Bags, Raleigh Bicycles, USO, United Airlines, U-Haul, Macy's, Rudy Project, and Saris Racks. For more information, visit Ride2 Recovery or follow us on Facebook or Twitter at @Ride_2_Recovery.

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Media Contacts:

Michael Roth, AEG
213-742-7155
mroth@aeg-la.com

Eileen Tanner, Golin
213-304-9350
etanner@golin.com