Apr 21, 2016
LOS ANGELES (April 21, 2015) - Fans, artists and cyclists are being recruited by AEG, the presenter of the Amgen Tour of California, the nation's largest and most prestigious professional cycling race, to create and submit original artwork for the 2016 Amgen Breakaway from Cancer(r) Fashion Design Contest.
From now until May 4, 2016, original artwork submissions will be accepted online at http://www.amgentourofcalifornia.com/designcontest. The winning artwork will be used as the design for a Breakaway from Cancer-inspired kaftan (tunic top) that is part of Bold and the Beautiful actress Katherine Kelly Lang's collection. The Breakaway from Cancer kaftan will be available for sale on the daytime television star's website, http://katherinekellylangkaftans.com. A portion of the profits from the sale of each kaftan will go to Breakaway From Cancer's four nonprofit partner organizations.
Amgen's Breakaway from Cancer is a national initiative to increase awareness of important resources available to people affected by cancer - from prevention through survivorship.
Having lost her father to colon cancer, Lang, an ambassador for Breakaway from Cancer, understands the struggles that cancer patients and their families face, and is dedicated to helping the many people fighting cancer who don't know where to turn for assistance.
"My love for fashion started at an early age, and I am honored to put that passion to work for such a worthy cause," said Katherine Kelly Lang. "I hope designers and graphic artists from across the country enter this contest in recognition of the courage and strength needed by those facing one of life's most difficult challenges."
One grand prize package will be awarded to the person who designs the winning artwork. The prize package includes $1000 cash and trip for the winner and one guest to the final day of the 2016 Amgen Tour of California in Sacramento on May 22, 2016. The prize package also a meet and greet with Katherine Kelly Lang and round trip airfare, hotel accommodations and VIP Hospitality Passes.
The winning submission will be determined by the following criteria: creativity (50 percent), use of Breakaway from Cancer colors and elements (25 percent), and choice of theme (25 percent). A panel of judges will review all eligible entries. Official contest rules can be found at http://www.amgentourofcalifornia.com/designcontest.
About the Amgen Tour of California
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. Amgen Tour of California is listed on the international professional cycling calendar (2 HC, meaning "beyond category"), awarding important, world-ranking points to the top finishers. More information is available at amgentourofcalifornia.com.
This year, the men's course will cover nearly 800 miles over eight days through 12 host cities, including San Diego (first-time host), South Pasadena (first-time host), Santa Clarita, Thousand Oaks, Santa Barbara County, Morro Bay (first-time host), Monterey County, Lodi, South Lake Tahoe (first-time host), Folsom, Santa Rosa and Sacramento. The Amgen Tour of California Women's Race empowered with SRAM will run for the latter half of the men's race (May 19-22) as the U.S. debut event on the inaugural UCI Women's WorldTour (WWT).
About Breakaway from Cancer®
Amgen is leading the race to dramatically improve patients' lives through its national initiative, Breakaway from Cancer(r). Founded in 2005 by Amgen, Breakaway from Cancer aims to increase awareness of important resources available to people affected by cancer - from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us on www.twitter.com/breakawaycancer.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
About AEG Founder and operators of the Amgen Tour of California, AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Corporation, owns or controls a collection of companies including facilities such as STAPLES Center, StubHub Center, Sprint Center, The O2, Mercedes-Benz Arena, Microsoft Theater, L.A. LIVE and PlayStation Theater; sports franchises including the LA Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
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Media Contacts: Breakaway from Cancer Alison Colarossi, 916-600-2743, firstname.lastname@example.org